Category Archives: Web Analytics Metrics

Pre-Order Adobe Analytics with SiteCatalyst Classroom in a Book

Posted on May 9, 2013 by R.E. Ferguson

Publication Date: June 9, 2013Pre-Order Price: $48.45   Amazon Product Details: The fastest, easiest, most comprehensive way to learn Adobe SiteCatalyst Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe … Continue reading →

Posted in Adobe SiteCatalyst, Books, Web Analytics Metrics | Tagged , , , , | Leave a comment

Big Data Insight

Posted on April 12, 2013 by R.E. Ferguson

Big Data is one of the most popular buzz words in the web analytics space and has been for some time now. The big trend every year for any bank should be data…not big data or small data, just right … Continue reading →

Posted in Bank Marketing, Web Analytics Metrics | Tagged , , , , , | Leave a comment

Insight Attribution Solutions and Definitions

Posted on October 29, 2012 by R.E. Ferguson

First-Touch – Fairly simple; the first marketing touch gets the full credit for the conversion Last-Touch – Last marketing touch gets full credit for the conversion Even (Linear) – Every marketing touch within a defined period of time receives an … Continue reading →

Posted in Adobe Insight, Web Analytics Metrics | Tagged , , , | 6 Comments

Web Analytics Metrics Definition Framework

Posted on June 8, 2012 by R.E. Ferguson

There are three types of web analytics metrics: Counts Ratios KPIs Count: the most basic unit of measure; a single number, not a ratio…Often a whole number (Visits = 12,398), but not necessarily (Total Sales = $52,126.37.). Ratio: typically, a … Continue reading →

Posted in Web Analytics Metrics | Tagged , | Leave a comment