Tag Archives: web analytics attribution

Insight Attribution Solutions and Definitions

First-Touch – Fairly simple; the first marketing touch gets the full credit for the conversion Last-Touch – Last marketing touch gets full credit for the conversion Even (Linear) – Every marketing touch within a defined period of time receives an … Continue reading

Posted in Adobe Analytics, Adobe Data Workbench, Adobe Insight, Adobe SiteCatalyst, Web Analytics Metrics | Tagged , , , | 6 Comments