Tag Archives: Adobe SiteCatalyst

Guest Post: Adobe SiteCatalyst Review

Posted on May 10, 2013 by R.E. Ferguson

Since the only thing that matters to publishers is how customers use their sites, they need the proper tools to gain access to that information. For their best interest, publishers and marketers need to really understand where the user is … Continue reading →

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SiteCatalyst Traffic Variables

Posted on April 17, 2013 by R.E. Ferguson

There are 3 core variable types in which all web analytics data eventually resides in SiteCatalyst: Traffic Variables (sProps) Conversion Variables (eVars) Success Events Traffic variables are the most basic type of variable. Often referred to as sProps or “props.” … Continue reading →

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Adobe SiteCatalyst Handbook Review

Posted on February 28, 2013 by R.E. Ferguson

Rating:  As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly … Continue reading →

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Additional Blog Focus – SiteCatalyst

Posted on December 30, 2012 by R.E. Ferguson

After many requests from some trusted colleagues and readers of this blog, I have decided to add Adobe SiteCatalyst as an additional topic of discussion in my posts.  It’s really not that big of a deal and I’m not even … Continue reading →

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