Tag Archives: Adobe SiteCatalyst Handbook

SiteCatalyst Traffic Variables

There are 3 core variable types in which all web analytics data eventually resides in SiteCatalyst: Traffic Variables (sProps) Conversion Variables (eVars) Success Events Traffic variables are the most basic type of variable. Often referred to as sProps or “props.” … Continue reading

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Adobe SiteCatalyst Handbook Review

Rating:  As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly … Continue reading

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