SiteCatalyst Traffic Variables

There are 3 core variable types in which all web analytics data eventually resides in SiteCatalyst:

  1. Traffic Variables (sProps)
  2. Conversion Variables (eVars)
  3. Success Events

Traffic variables are the most basic type of variable. Often referred to as sProps or “props.” The official name is custom traffic variables.

Read more about all SiteCatalyst variables in Adam Greco’s amazing book:


About R.E. Ferguson

Business Analyst, Content SME and Digital Marketing professional with over 11 years of experience helping Enterprises with online strategy, projects and digital initiatives. Currently working as a Management Consultant for a Fortune 100 retirement services provider in Charlotte, NC.
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