SiteCatalyst Traffic Variables

There are 3 core variable types in which all web analytics data eventually resides in SiteCatalyst:

  1. Traffic Variables (sProps)
  2. Conversion Variables (eVars)
  3. Success Events

Traffic variables are the most basic type of variable. Often referred to as sProps or “props.” The official name is custom traffic variables.

Read more about all SiteCatalyst variables in Adam Greco’s amazing book:


About The Analytical Consultant

Senior Financial Services Digital Consultant with over 12 years of proven experience delivering omni-channel strategies and solutions to help Enterprises streamline processes and improve operational efficiency. Primary focus has been projects in the digital arena in areas such as business analysis, customer experience, voice of the customer, digital marketing, call center solutions, digital analytics and technology consulting,
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