SiteCatalyst Traffic Variables

There are 3 core variable types in which all web analytics data eventually resides in SiteCatalyst:

  1. Traffic Variables (sProps)
  2. Conversion Variables (eVars)
  3. Success Events

Traffic variables are the most basic type of variable. Often referred to as sProps or “props.” The official name is custom traffic variables.

Read more about all SiteCatalyst variables in Adam Greco’s amazing book:

The Adobe SiteCatalyst Handbook: An Insider’s Guide 1st Edition


R.E. Ferguson

About The Analytical Consultant

Analytics and Business Intelligence professional with over 15 years of experience.
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