Category Archives: Reviews

Review of Mastering the Requirements Process Third Edition

Posted on May 18, 2013 by R.E. Ferguson

Book Review Mastering the Requirements Process: Getting Requirements Right (3rd Edition)Price: $43.86Publication Date: 2013* *Amazon’s page lists August 2012 as the Publication Date but my edition arrived 2 days ago and the Copyright clearly indicates 2013. My Initial Thoughts: I’m not sure … Continue reading →

Posted in Books, Business Analysis, Requirements, Reviews | Tagged , , , , , , | Leave a comment

Guest Post: Adobe SiteCatalyst Review

Posted on May 10, 2013 by R.E. Ferguson

Since the only thing that matters to publishers is how customers use their sites, they need the proper tools to gain access to that information. For their best interest, publishers and marketers need to really understand where the user is … Continue reading →

Posted in Adobe SiteCatalyst, Reviews | Tagged , | Leave a comment

IBM Digital Analytics (Formerly Coremetrics)

Posted on April 27, 2013 by R.E. Ferguson

Since organizations are increasingly looking for a variety of ways to to optimize their marketing process and businesses, they are also looking at client demands in order to gain more personalized customer interactions. Businesses are faced with an increasingly complex … Continue reading →

Posted in Coremetrics, IBM Digital Analytcs, Reviews | Tagged , , , , , | Leave a comment

Adobe SiteCatalyst Handbook Review

Posted on February 28, 2013 by R.E. Ferguson

Rating:  As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly … Continue reading →

Posted in Adobe SiteCatalyst, Reviews | Tagged , , , , | Leave a comment