Category Archives: Reviews

Goals versus Tasks

I was recently reading a white paper* by SuccessFactors titled: “Doing the Right Things: Using Goal Management to Drive Business Execution.”1 A section that really stood out and is worthy of sharing discusses the difference between goals versus tasks. As … Continue reading

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App Review – mSecure Password Manager Review

mSecure Password Manager for Android Company: mSevenSoftware Website: mSecure for Android Product Page Description: mSecure for Android is the leading password manager and digital wallet in the Google Play Store. mSecure has a premium Android look and feel with features … Continue reading

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Review of Mastering the Requirements Process Third Edition

Book Review Mastering the Requirements Process: Getting Requirements Right (3rd Edition)Price: $43.86Publication Date: 2013* *Amazon’s page lists August 2012 as the Publication Date but my edition arrived 2 days ago and the Copyright clearly indicates 2013. My Initial Thoughts: I’m not sure … Continue reading

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Guest Post: Adobe SiteCatalyst Review

Since the only thing that matters to publishers is how customers use their sites, they need the proper tools to gain access to that information. For their best interest, publishers and marketers need to really understand where the user is … Continue reading

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IBM Digital Analytics (Formerly Coremetrics)

Since organizations are increasingly looking for a variety of ways to to optimize their marketing process and businesses, they are also looking at client demands in order to gain more personalized customer interactions. Businesses are faced with an increasingly complex … Continue reading

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Adobe SiteCatalyst Handbook Review

Rating:  As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly … Continue reading

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