Nine attributes of the entrepreneur as identified in the HBR.
They convert into nine questions:
- A high level of drive and energy
- Enough self-confidence to take carefully calculated, moderate risks
- A clear idea of money as a way of keeping score, and as a means of generating more money still
- The ability to get other people to work with you and for you productively
- High but realistic, achievable goals
- Belief that you can control your own destiny
- Readiness to learn from your own mistakes and failures
- A long-term vision of the future of your business
- Intense competitive urge, with self-imposed standards.
If you haven’t answered with nine resounding shouts of Yes, don’t despair. These attributes are not immutable elements of personality.
Every one of the nine can be developed, if you are prepared to confront your shortcomings and then work to change your behavior. These are basics of management and leadership alike. However, there’s something missing – the combination of marketing and innovation that creates a great customer franchise.