Insight Attribution Solutions and Definitions

Adobe Insight Attribution - Adobe Insight ResourcesFirst-Touch – Fairly simple; the first marketing touch gets the full credit for the conversion

Last-Touch – Last marketing touch gets full credit for the conversion

Even (Linear) – Every marketing touch within a defined period of time receives an equal share of credit for the conversion

Starter/Player/Closer – the “starter” (initiating) touch receives a percent of credit for the conversion, the “closer” (last) touch receives a percent of credit for the conversion, and the remaining “Player” touches each receive an equal share of the remaining credit for the conversion

Latency Score – Every marketing touch is scored with a number value reflecting how many days it fell prior to the next conversion

Pathing – leverage several advanced visualizations in Adobe Insight, to understand both the direct and indirect paths between customers’ experiences with various touch points


About R.E. Ferguson

Business Analyst, Content SME and Digital Marketing professional with over 11 years of experience helping Enterprises with online strategy, projects and digital initiatives. Currently working as a Management Consultant for a Fortune 100 retirement services provider in Charlotte, NC.
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