Insight Examples http://www.insightexamples.com Web Analytics Blog Sun, 19 May 2013 04:14:37 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Review of Mastering the Requirements Process Third Edition http://www.insightexamples.com/review-mastering-the-requirements-process/ http://www.insightexamples.com/review-mastering-the-requirements-process/#comments Sun, 19 May 2013 03:52:16 +0000 R.E. Ferguson http://www.insightexamples.com/?p=250 Book Review Mastering the Requirements Process: Getting Requirements Right (3rd Edition)Price: $43.86Publication Date: 2013* *Amazon’s page lists August 2012 as the Publication Date but my edition arrived 2 days ago and the Copyright clearly indicates 2013. My Initial Thoughts: I’m not sure … Continue reading →

Review of Mastering the Requirements Process Third Edition
Insight Examples

]]> http://www.insightexamples.com/review-mastering-the-requirements-process/feed/ 0 Business Analyst Tools Part I http://www.insightexamples.com/business-analyst-tools-part-i/ http://www.insightexamples.com/business-analyst-tools-part-i/#comments Tue, 14 May 2013 22:36:50 +0000 R.E. Ferguson http://www.insightexamples.com/?p=244 As an on-going attempt to identify the Business Analyst Tools most commonly need, I’m starting a list. I’ll post more tools over time but feel strongly that this list is only as strong as the comments and contributions of readers that … Continue reading →

Business Analyst Tools Part I
Insight Examples

]]> http://www.insightexamples.com/business-analyst-tools-part-i/feed/ 0 Guest Post: Adobe SiteCatalyst Review http://www.insightexamples.com/adobe-sitecatalyst-guest-review/ http://www.insightexamples.com/adobe-sitecatalyst-guest-review/#comments Fri, 10 May 2013 12:30:12 +0000 R.E. Ferguson http://www.insightexamples.com/?p=226 Since the only thing that matters to publishers is how customers use their sites, they need the proper tools to gain access to that information. For their best interest, publishers and marketers need to really understand where the user is … Continue reading →

Guest Post: Adobe SiteCatalyst Review
Insight Examples

]]> http://www.insightexamples.com/adobe-sitecatalyst-guest-review/feed/ 0 Pre-Order Adobe Analytics with SiteCatalyst Classroom in a Book http://www.insightexamples.com/pre-order-adobe-analytics-with-sitecatalyst-classroom-in-a-book/ http://www.insightexamples.com/pre-order-adobe-analytics-with-sitecatalyst-classroom-in-a-book/#comments Thu, 09 May 2013 14:23:45 +0000 R.E. Ferguson http://www.insightexamples.com/?p=228 Publication Date: June 9, 2013Pre-Order Price: $48.45   Amazon Product Details: The fastest, easiest, most comprehensive way to learn Adobe SiteCatalyst Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe … Continue reading →

Pre-Order Adobe Analytics with SiteCatalyst Classroom in a Book
Insight Examples

]]> http://www.insightexamples.com/pre-order-adobe-analytics-with-sitecatalyst-classroom-in-a-book/feed/ 0 Nine Attributes of the Entrepreneur http://www.insightexamples.com/nine-attributes-of-the-entrepreneur/ http://www.insightexamples.com/nine-attributes-of-the-entrepreneur/#comments Thu, 09 May 2013 13:47:36 +0000 R.E. Ferguson http://www.insightexamples.com/?p=219 Nine attributes of the entrepreneur as identified in the HBR. They convert into nine questions: A high level of drive and energy Enough self-confidence to take carefully calculated, moderate risks A clear idea of money as a way of keeping … Continue reading →

Nine Attributes of the Entrepreneur
Insight Examples

]]> http://www.insightexamples.com/nine-attributes-of-the-entrepreneur/feed/ 0 IBM Digital Analytics (Formerly Coremetrics) http://www.insightexamples.com/ibm-digital-analytics/ http://www.insightexamples.com/ibm-digital-analytics/#comments Sat, 27 Apr 2013 14:34:57 +0000 R.E. Ferguson http://www.insightexamples.com/?p=213 Since organizations are increasingly looking for a variety of ways to to optimize their marketing process and businesses, they are also looking at client demands in order to gain more personalized customer interactions. Businesses are faced with an increasingly complex … Continue reading →

IBM Digital Analytics (Formerly Coremetrics)
Insight Examples

]]> http://www.insightexamples.com/ibm-digital-analytics/feed/ 0 SiteCatalyst Traffic Variables http://www.insightexamples.com/sitecatalyst-traffic-variables/ http://www.insightexamples.com/sitecatalyst-traffic-variables/#comments Thu, 18 Apr 2013 02:21:10 +0000 R.E. Ferguson http://www.insightexamples.com/?p=208 There are 3 core variable types in which all web analytics data eventually resides in SiteCatalyst: Traffic Variables (sProps) Conversion Variables (eVars) Success Events Traffic variables are the most basic type of variable. Often referred to as sProps or “props.” … Continue reading →

SiteCatalyst Traffic Variables
Insight Examples

]]> http://www.insightexamples.com/sitecatalyst-traffic-variables/feed/ 0 Heatmapping Explained in Brief http://www.insightexamples.com/heatmapping-explained-in-brief/ http://www.insightexamples.com/heatmapping-explained-in-brief/#comments Sat, 13 Apr 2013 04:02:17 +0000 R.E. Ferguson http://www.insightexamples.com/?p=180 Heatmaps are charts and overlays that show where people click at when they browse your website. A heatmap colors regions depending on how high-profile the spot is. The idea is simple: when redesigning your website place important user elements on … Continue reading →

Heatmapping Explained in Brief
Insight Examples

]]> http://www.insightexamples.com/heatmapping-explained-in-brief/feed/ 0 How To Force All Adobe SiteCatalyst Variables To Lowercase http://www.insightexamples.com/how-to-force-all-adobe-sitecatalyst-variables-to-lowercase/ http://www.insightexamples.com/how-to-force-all-adobe-sitecatalyst-variables-to-lowercase/#comments Fri, 12 Apr 2013 18:38:08 +0000 R.E. Ferguson http://www.insightexamples.com/?p=175 Here is a quick demonstration on how to use some additional code in your SiteCatalyst s_code file to force all variables you have to lowercase. Direct Link to YouTube: http://youtu.be/iZvvJaiXClY

How To Force All Adobe SiteCatalyst Variables To Lowercase
Insight Examples

]]> http://www.insightexamples.com/how-to-force-all-adobe-sitecatalyst-variables-to-lowercase/feed/ 0 Big Data Insight http://www.insightexamples.com/big-data-insight/ http://www.insightexamples.com/big-data-insight/#comments Fri, 12 Apr 2013 18:05:11 +0000 R.E. Ferguson http://www.insightexamples.com/?p=166 Big Data is one of the most popular buzz words in the web analytics space and has been for some time now. The big trend every year for any bank should be data…not big data or small data, just right … Continue reading →

Big Data Insight
Insight Examples

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