Category Archives: Web Analytics Metrics

Digital Publishing Metrics in the Publishing Industry

Digital Publishing Metrics Digital publishing has two main goals: 1) Articles must be well-written and well-read and 2) Must be profitable…not necessarily in that order of importance. So much of the success of an online publisher’s success is presumed to … Continue reading

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SiteCatalyst Tagging Resource Tutorial

SiteCatalyst Tagging is the process of adding JavaScript code to your website pages to collect visitor data. Adobe’s excellent overview of SiteCatalyst tagging In this tutorial, you will learn how to add tracking using the most common method, client-side SiteCatalyst … Continue reading

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Review of Adobe Analytics with SiteCatalyst Classroom in a Book

The fastest, easiest, most comprehensive way to learn Adobe SiteCatalyst Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no … Continue reading

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Big Data Insight

Big Data is one of the most popular buzz words in the web analytics space and has been for some time now. The big trend every year for any bank should be data…not big data or small data, just right … Continue reading

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Insight Attribution Solutions and Definitions

First-Touch – Fairly simple; the first marketing touch gets the full credit for the conversion Last-Touch – Last marketing touch gets full credit for the conversion Even (Linear) – Every marketing touch within a defined period of time receives an … Continue reading

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Web Analytics Metrics Definition Framework

There are three types of web analytics metrics: Counts Ratios KPIs Count: the most basic unit of measure; a single number, not a ratio…Often a whole number (Visits = 12,398), but not necessarily (Total Sales = $52,126.37.). Ratio: typically, a … Continue reading

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