Category Archives: Reviews

Qeepsake Baby Journal Review

Qeepsake Baby Journal is the text message baby book, an online service for parents to capture memorable things about or for their kids to share with them when they’re older. Baby keepsake memory books for the modern parent. In this day and … Continue reading

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Marketing Quotes March 2015

Listed below are quotes I actually remembered after reading a promotional eBook by HubSpot called “101 Awesome Marketing Quotes.”  As you’ll see I could only remember 4 marketing quotes out of 101 so maybe tone down the lists HubSpot…we all got … Continue reading

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Goals versus Tasks

I was recently reading a white paper* by SuccessFactors titled: “Doing the Right Things: Using Goal Management to Drive Business Execution.”1 A section that really stood out and is worthy of sharing discusses the difference between goals versus tasks. As … Continue reading

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App Review – mSecure Password Manager Review

mSecure Password Manager for Android Company: mSevenSoftware Website: mSecure for Android Product Page Description: mSecure for Android is the leading password manager and digital wallet in the Google Play Store. mSecure has a premium Android look and feel with features … Continue reading

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Review of Mastering the Requirements Process Third Edition

Book Review Mastering the Requirements Process: Getting Requirements Right (3rd Edition) Price: $43.86 Publication Date: 2013*  *Amazon’s page lists August 2012 as the Publication Date but my edition arrived 2 days ago and the Copyright clearly indicates 2013. My Initial Thoughts: … Continue reading

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Guest Post: Adobe SiteCatalyst Review

Update November 11, 2017: This was posted on May 10, 2013. Since this date Adobe SiteCatalyst is now Adobe Analytics. Update: Since the only thing that matters to publishers is how customers use their sites, they need the proper tools … Continue reading

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IBM Digital Analytics (Formerly Coremetrics)

Since organizations are increasingly looking for a variety of ways to to optimize their marketing process and businesses, they are also looking at client demands in order to gain more personalized customer interactions. Businesses are faced with an increasingly complex … Continue reading

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Adobe SiteCatalyst Handbook Review

Rating:  As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly … Continue reading

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