Category Archives: Metrics

Daily Active Users Metric for Mobile Products

The Daily Active Users metric is commonly used for mobile products and just about every company calculates DAU numbers differently. Daily active users (DAU) is the total number of users that engage in some way with a web or mobile … Continue reading

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Web Analytics Metrics Definition Framework

There are three types of web analytics metrics: Counts Ratios KPIs Count: the most basic unit of measure; a single number, not a ratio…Often a whole number (Visits = 12,398), but not necessarily (Total Sales = $52,126.37.). Ratio: typically, a … Continue reading

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