Category Archives: Adobe SiteCatalyst

SiteCatalyst Tagging Resource Tutorial

SiteCatalyst Tagging is the process of adding JavaScript code to your website pages to collect visitor data. Adobe’s excellent overview of SiteCatalyst tagging In this tutorial, you will learn how to add tracking using the most common method, client-side SiteCatalyst … Continue reading

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Guest Post: Adobe SiteCatalyst Review

Update November 11, 2017: This was posted on May 10, 2013. Since this date Adobe SiteCatalyst is now Adobe Analytics. Update: Since the only thing that matters to publishers is how customers use their sites, they need the proper tools … Continue reading

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Review of Adobe Analytics with SiteCatalyst Classroom in a Book

The fastest, easiest, most comprehensive way to learn Adobe SiteCatalyst Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no … Continue reading

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SiteCatalyst Traffic Variables

There are 3 core variable types in which all web analytics data eventually resides in SiteCatalyst: Traffic Variables (sProps) Conversion Variables (eVars) Success Events Traffic variables are the most basic type of variable. Often referred to as sProps or “props.” … Continue reading

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How To Force All Adobe SiteCatalyst Variables To Lowercase

Here is a quick demonstration on how to use some additional code in your SiteCatalyst s_code file to force all variables you have to lowercase. Direct Link to YouTube: http://youtu.be/iZvvJaiXClY

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Adobe SiteCatalyst on Adobe TV

Use Adobe TV to learn about Adobe products to automate and accelerate your digital marketing. Adobe’s “Learn Digital Marketing” Series has over 20 episodes covering Adobe Social, SiteCatalyst, Scene7, SearchCenter, Genesis and the Adobe Digital Marketing Suite. For SiteCatalyst buffs … Continue reading

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Adobe Insight Training and Insight Certification Course Options

Adobe, as I have mentioned in past posts, does offer training and certification programs for those with the desire or need to attain them. Here’s how Adobe breaks down the training offered for Adobe Insight: Three Training Modules: Insight Analyst* … Continue reading

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Adobe Insight Analyst Tool Set

A couple of months ago I was hitting the pavement searching for a new job. At the beginning of that process I really worked hard to get my resume up-to-date. I’m not going to go into all the things I … Continue reading

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Adobe SiteCatalyst Handbook Review

Rating:  As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly … Continue reading

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Additional Blog Focus – SiteCatalyst

After many requests from some trusted colleagues and readers of this blog, I have decided to add Adobe SiteCatalyst as an additional topic of discussion in my posts.  It’s really not that big of a deal and I’m not even … Continue reading

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