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Adobe Customer Journey Analytics Resources
As Adobe continues to roll out Customer Journey Analytics (CJA), like any diligent practitioner I’ve been constantly searching online for CJA resources, CJA documentation, CJA blogs, etc. This list will be updated as I come across more resources but for … Continue reading
Posted in Adobe CJA
Tagged adobe cja, adobe customer journey analytics, cja, customer journey analytics
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Event-Driven Data Layer for Super Sweet Data Slayers
Data My Layer Please Pedro Mondo Laid it Down like Gonzo …While I cannot be 100% certain, this concept started with this blog post from Jim Gordon. What I can say for certain is that I first knew about this … Continue reading
Marketing Mix Modeling takes the Sexy out of Modeling
Cross-Channel Marketing Mix Modeling, or Media Mix Modeling, is the channel analytics process that utilizes historical info to determine the value of varying marketing strategies on the impact of sales. Historical information like a corporation’s internal data and third-party point of sale … Continue reading
Develop Strong Relationships as a Project Manager
Project Managers know that one of the most important elements in successfully delivering their project is their relationship with your team. Project methodologies, best practices and planning tools are certainly important and are needed for the delivery of successful projects. … Continue reading
Control Scope Creep for a Business Analyst
Picture the scenario: You’re the BA on an implementation project. Everything is going well and milestones are being met. All stakeholders are happy. Then a stakeholder tells you the system HAS to do something that was never planned in the … Continue reading
Business Analyst Glossary
The Glossary below is a great resource for consultants, business analysts, etc. Active Listening Active Listening is a method used to listen and respond to others in a structured and deliberate way. It requires a listener to understand and actively … Continue reading
Making Multiple Selections Using the Control Button in Data Workbench
If you are working in an Adobe Workbench dashboard there will probably come a time when you have to select a large amount of data at once. Let’s take, for example, the scenario where you create a table that is … Continue reading
Masking Data Using a Search in Data Workbench
You can mask data using either of the following search options: Right-click an element or the label of the desired dimension, click Mask, and then in the Search box type the phrase for which you want to search. Right-click an … Continue reading
Pulling Search Phrases from the Adobe Insights Small Elements Category
The Search Phrase dimension is denormalized, so it is possible to pull specific phrases out of the Search Phrase dimension that may not otherwise appear because the traffic is smaller in comparison with other phrases. However, it is not possible … Continue reading
