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Adobe Analytics Articles

Adobe Analytics Articles: Building an Adobe Analytics Metrics & Dimensions definitions page with the Adobe Analytics API

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AI in Real Estate

Real estate is one of the world’s most productive businesses. According to MSCI, the value of business acquisitions worldwide will rise to $9.6 trillion in the coming years. Like many other industries, the real estate industry is switching to a … Continue reading

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Chat by Copy.ai Review

Chat by Copy.ai is the smarter ChatGPT that helps you get more done. Scrape websites for public data, generate personalized copy, summarize YouTube videos into key bullet points, and so much more with the next generation of AI chat. I … Continue reading

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What is the equivalent in Adobe Analytics to record count in Adobe Experience Platform?

In Adobe Analytics, the equivalent to record count in Adobe Experience Platform would be the “hit count” or “request count” for a specific report suite or data source. A hit or request is a unit of measurement in Adobe Analytics … Continue reading

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Explaining Google Analytics 4

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It was introduced in 2020 and is designed to provide marketers and website owners with a more complete and accurate understanding of user behavior and website performance. … Continue reading

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Explain the Difference Between Web Analytics and Email Analytics

Web Analytics Web analytics (aka: digital analytics) refers to the collection, measurement, and analysis of data about visitors and their behavior on websites. It provides insights into the number of visitors, their sources, behavior on the site, and which pages … Continue reading

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Promises from a Manager

11 Promises From A Manager to Employees Outlined below is the kind of relationship managers should try to forge with employees who report to them directly. As I see it, the manager-employee relationship should emphasize clarity and trust while also … Continue reading

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Science of Persuasion Video

Robert Cialdini, considered the leading social scientist in the field of influence, was initially drawn to the topic because he saw how easily people could step over an ethical line into manipulation or even abuse. His 2001 book Influence, which … Continue reading

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Succeeding as a Virtual Team

The earliest virtual teams were formed to facilitate innovation among top experts around the world who didn’t have time to travel. Today teams of physically dispersed employees are more often just a necessity of doing business. Creating and Leading an … Continue reading

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Adobe Analytics and Google Analytics Terminologies [Repost]

Great resource for Adobe Analytics and Google Analytics terminologies for mapping GA variables to AA variables and vice versa. Original Post: https://yuhuisdatascienceblog.blogspot.com/2020/05/adobe-analytics-and-google-analytics.html When going from an Adobe Analytics world to a Google Analytics world or vice versa, you’re bound to … Continue reading

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