Category Archives: Adobe SiteCatalyst

Guest Post: Adobe SiteCatalyst Review

Since the only thing that matters to publishers is how customers use their sites, they need the proper tools to gain access to that information. For their best interest, publishers and marketers need to really understand where the user is … Continue reading

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Pre-Order Adobe Analytics with SiteCatalyst Classroom in a Book

Publication Date: June 9, 2013Pre-Order Price: $48.45   Amazon Product Details: The fastest, easiest, most comprehensive way to learn Adobe SiteCatalyst Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe … Continue reading

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SiteCatalyst Traffic Variables

There are 3 core variable types in which all web analytics data eventually resides in SiteCatalyst: Traffic Variables (sProps) Conversion Variables (eVars) Success Events Traffic variables are the most basic type of variable. Often referred to as sProps or “props.” … Continue reading

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How To Force All Adobe SiteCatalyst Variables To Lowercase

Here is a quick demonstration on how to use some additional code in your SiteCatalyst s_code file to force all variables you have to lowercase. Direct Link to YouTube: http://youtu.be/iZvvJaiXClY Social Bookmarking

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Adobe SiteCatalyst on Adobe TV

Use Adobe TV to learn about Adobe products to automate and accelerate your digital marketing. Adobe’s “Learn Digital Marketing” Series has over 20 episodes covering Adobe Social, SiteCatalyst, Scene7, SearchCenter, Genesis and the Adobe Digital Marketing Suite. For SiteCatalyst buffs … Continue reading

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Adobe SiteCatalyst Handbook Review

Rating:  As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly … Continue reading

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Additional Blog Focus – SiteCatalyst

After many requests from some trusted colleagues and readers of this blog, I have decided to add Adobe SiteCatalyst as an additional topic of discussion in my posts.  It’s really not that big of a deal and I’m not even … Continue reading

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