Update November 11, 2017: This was posted on May 10, 2013. Since this date Adobe SiteCatalyst is now Adobe Analytics.
Update: Since the only thing that matters to publishers is how customers use their sites, they need the proper tools to gain access to that information. For their best interest, publishers and marketers need to really understand where the user is going, and how it’s affecting them in the process.
Adobe Analytics provides the tools necessary so that marketers and publishers have the chance to make sense of the traffic data that is being measured. Adobe Analytics allows you to see what’s happening in your business — and then quickly act on it — through the use of high-performance, real-time analytics. The Adobe Analytics software helps marketers quickly identify the most profitable paths to their web sites, determine where their visitors are navigating on their sites, and determine the critical success metrics for online marketing campaigns.
Using Adobe Analytics helps businesses understand and measure what’s going on with their sites and gives them the proper tools to optimize accordingly. Using Adobe Analytics makes sense, especially if businesses want to know their customer base and increase their revenue.
The Adobe Analytics solution, part of the Adobe Digital Analytics Cloud, draws data from both your online and offline channels, and ultimately becomes the compass that guides your marketing efforts and overall business direction.
What is the Adobe Digital Analytics Cloud?
Adobe Digital Analytics Cloud gives you a complete set of analytics, social, advertising, targeting and web experience management solutions and a real-time dashboard that brings together everything you need to know about your marketing campaigns. So you can get from data to insights to action, faster and smarter than ever.