About the Blog

Adobe insight - omni-channel marketing blogInsight Examples is a blog purely devoted to providing an open forum for discussion and sharing of best practices and “examples of insight” with other analytics professionals, consultants and practitioners. 

I will primarily focus on tools such as Adobe Analytics, Adobe Target, Google Analytics, Power BI, Domo, just to name a few. Any tool or software is in play! I have over 13 years of experience working in the digital space and will be adding to the blog as I delve further into processes, best practices, thought leadership and technology as I grow in my career and in my knowledge in these fields. As I learn, hopefully you will too.

Please feel free to comment on posts about your experiences with any topic. Regarding custom implemented technology solutions like Adobe Analytics, please give general examples in a way that everyone can understand. This is a resource for all roles, industries and geographies, NOT a venue for sharing proprietary, confidential information. Again, any comments and/or questions should be posted from a “general” perspective.

Disclaimer: This blog is meant to educate and share ideas and experiences and is in no way affiliated with Adobe, Microsoft, IBM, Google or any of the companies which might be discussed, mentioned and/or reviewed by members.

R.E. Ferguson

Author Background

Analytics and Business Intelligence professional with over 15 years of experience.

The Analytical Consultant – who has written posts on Insight Examples.