About the Blog

Adobe insight MetricsInsight Examples is a blog purely devoted to the sharing of best practices for web analytics tools/software and topics as well as digital analytics/digital marketing software and topics. I will try to focus on tools like: Adobe Insight, Adobe SiteCatalyst, IBM Analytics, WebTrends and of course, Google Analytics. However, any software or tool is in play! I have over 11 years of experience working with web analytics/digital marketing software and will be adding to the blog as I delve further into the tools and as I grow in my career and knowledge in thse fields. As I learn, hopefully you will too.

Please feel free to comment on posts about your experiences with any of the tools or software. Regarding custom implemented tools like Adobe Insight, please give general examples in a way that everyone can understand. This is a resource for all web analytics and digital marketing professionals, NOT a venue for sharing proprietary, confidential information. Again, any comments and/or questions should be posted from a “general” perspective.

This blog is meant to educate and teach people about enterprise web analytics, the tools used by web analytics professionals and other topics related to digital marketing and analytics. We are in no way affiliated with Adobe, IBM, Google, Webtrends or any of the software which we discuss, learn about and review.

About R.E. Ferguson

Digital marketing and analytics professional with over 11 years of experience in Digital Marketing, Business Analysis, Web Analytics, SEO, PPC, Project Management and E-commerce. R.E. has developed full-scale multi-channel digital marketing campaigns and led web analytics consulting engagements at both the Enterprise and SMB level. He works for a leading Management Consultant firm in Charlotte, NC. 

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